What is the heuristic systematic model of persuasion

The two most prominent dual process models are the elaboration likelihood model and the heuristic systematic model.The two most prominent dual process models are the elaboration likelihood model and the heuristic systematic model.Instead of specifying the effects of particular variables, they focus on the process of persuasion.In this theory, there are also two routes to persuasion, which are called the systematic route and the heuristic route.The message is uncertain or unexpected and more thought is needed to work out what it means.

Whereas systematic processing entails careful and deliberative processing of a message, heuristic.Click to see full answer.[6] heuristic processing is governed by availability, accessibility, and applicability.The thrust of the heuristic conceptualization is that opinion change in response to persuasive communications is often the outcome of only a minimal amount of information processing.They both postulate that persuasion operates via two different modes of information processing.